Tag Archives: Avon Books UK

Publication day for #UnderTheItalianSun @AvonBooksUK @BFLAgency

It’s publication day!

Under the Italian Sun hits shelves and devices today and I hope readers enjoy the escape to a sunny plateau high above a vineyard in Italy.

It was an absolute pleasure to write this book. Everyone else had to stay close to home but every day I could leave … at least in my imagination. Bodily I might have been in my study in England but in my head I was with Zia as she drove to Italy to search out Lucia Costa, the woman who she thought was partly responsible for Zia’s mouthful of a name – Zia-Lucia Costa Chalmers.

Lucia’s also the woman Zia thinks holds the key to who Zia’s till-then-unknown father is and even which Victoria Chalmers is actually Zia’s mother. Lucia loved Zia as a baby … but how will they get on now Zia’s a woman? Lucia, like her neighbour Piero, is fighting to keep her home, a fight Zia sometimes helps and occasionally unwittingly hinders. And Piero’s fighting so hard he almost lets Zia slip through his fingers.

I thoroughly enjoyed weaving the mystery of Zia’s past and whether she can find a family and a future in Italy. I hope it carries you away, as it did me.

Under the Italian Sun is available in ebook, audio and paperback.
Get it at bookshops, supermarkets and online retailers or using the links below:

Buy Under the Italian Sun in the UK in paperback

Download Under the Italian Sun in the UK as an ebook

Buy Under the Italian Sun in the UK as an audiobook

Buy Under the Italian Sun in the US in paperback

Download Under the Italian Sun in the US as an ebook

Buy Under the Italian Sun in the US as an audiobook


Filed under Sue Moorcroft

It’s Cover Reveal Day! @Avonbooksuk @BFLAgency

It’s always a thrill to first see a new cover and then share it with others. Here’s the wonderfully appealing cover of Christmas Wishes, which will be published in the UK in ebook on 29th October and paperback and audio 12th November 2020.

Christmas Wishes front cover

Here’s the back image and blurb of Christmas Wishes.

The back cover and blurb of Christmas Wishes.

A sparkling Christmas read from the Sunday Times bestseller – perfect to snuggle up with this winter!

Hannah and Nico are meant to be together.

But fate is keeping them apart…

As soon as Hannah bumps into her brother Rob’s best friend Nico in Stockholm, the two rekindle a fast friendship. But Hannah has a boyfriend – and Nico has two children to look after.

When Hannah loses her beloved shop in Stockholm, though, she is forced to move back to the little village of Middledip – only to find Nico has just moved in too. Under the same snowy sky, can the childhood friends make a romance work – or are there too many obstacles standing in their way?

A heartwarming story of love, friendship, and Christmas magic, perfect for fans of Trisha Ashley and Jill Mansell.

I loved the research for Christmas Wishes when my friend and wonderful author Christina Courtenay invited me to accompany her to Sweden. We stayed with her mum, Birgitta, for seven of the ten days and the other three days in Stockholm. Sweden’s a gorgeous country and I enjoyed every moment. I’m sure I’ll blog about the snow, the ice hockey, the gold vault, the bridges, the Old Town and the vast open-air museum of Skansen at a later date.

Meanwhile, if you’d like your copy of Christmas Wishes as soon as it’s published, you can preorder it now!

Click to preorder Christmas Wishes in the UK button image
Click to preorder Christmas Wishes in the UK

And Christmas Wishes was even mentioned in the most recent edition of The Bookseller. I hope you enjoy travelling between Middledip and Sweden with Hannah and Nico.

Image of Christmas Wishes in The Bookseller.

Thanks to Avon Books UK and my cover artist Carrie May for another winner.

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Writing tip: agent or no agent?

Writing tip
Writing tip

Authors are divided about whether to work with an agent. Here are the bullet points of my own history with agents:

  • Offered representation by an editor who had decided to switch to being a sole agent. Before she got as far as us signing the Agreement, she thought better of being an agent and vanished from my life.
  • Got a fab London agent from a big agency. She sold me into a couple of modestly sized publishers and also large print and audio. We had a couple of near-misses with big publishers but a miss is as good as a mile. After a bereavement, I decided I would no longer be able to write novels and left her flock. We parted friends and are still.
  • Unagented, I sold seven novels to publisher Choc Lit. Some were those my former agent had had near misses with so she checked the contract for me and advised but didn’t negotiate. Later, a contract for an as-yet-unwritten novel was offered and I found I could write new novels after all. Choc Lit sold me into large print, audio and a few modest translation deals. I taught creative writing and wrote short stories, serials, columns and just about anything else to do with writing to augment my income from my novels.
  • Got different fab London agent, Juliet Pickering of Blake Friedmann. We gelled immediately. She placed me with the fantastic Avon HarperCollins who subsequently got me into audio, supermarkets, #1 on UK Kindle, Top 100 in US Kindle, and made me a SundayTimes bestseller. Blake Friedmann got many translation deals for these novels. I now make a living from my novels alone.

I view Juliet as made of gold dust and adept with her magic wand. Authors who choose not to work with an agent sometimes say they don’t see why they should pay a commission (commonly 15%+VAT for home market sales, 20%+VAT for translation) and they get their contracts vetted by the Society of Authors. But, oh, a good agent does more than check the legalese!

  • Pitching. An agent knows exactly who to send your work to and makes it her or his business to maintain relationships with likely editors. S/he will present your work in the best light, too.
  • Negotiation. Some publishers have standard terms … except when they don’t. An agent can negotiate hard, not just in terms of advances but also royalties, escalators, sub-rights and all kinds of other items that I, for one, would be completely foxed by. And, yes, they do check the legalese.
  • In your corner. An agent is likely to be a constant in your career, even should you change publishers five times.
  • Aware of the market. An agent will be interacting with publishing professionals all the time. S/he will be aware if/when better opportunities come up.
  • Intermediary. Author/editor relationships are precious. If there’s a bump in the road your agent can pop up and smooth it out before you and your editor collide head-on over it.
  • Support. I often talk things over with Juliet: the future; an offer; an idea for a book (even though my editor takes the lead on this); a problem with the current book (ditto); one of those little bumps in the road I mentioned. These conversations are via email or phone, usually, but pre-pandemic she frequently took me out for publication day lunch too. (Told you she was gold dust.)
  • Honesty. I sometimes say to Juliet, ‘Am I being a diva?’ She would never be rude enough to agree but she is transparent if she thinks a view could be better expressed. I value the honesty.
  • Foreign sales. Authors can sell global rights to publishers so the publisher then takes on the task of selling translation rights. In my case it’s a mixture: Avon acquires World English Rights so they bring me out in the UK, US and Canada. Blake Friedmann’s highly successful rights team handles the rest for me.

In my view and in my experience, a good agent is a huge asset. NB If you decide on an agent rather than selling directly to a publisher I do think it’s important to get the right agent for you. It’s the kind of relationship that prospers if you like each other and share aims and philosophies.

I sometimes joke that Juliet helps me avoid snakes and climb ladders. In truth, I never encounter snakes … but she’s certainly helped me climb the ladders. I’m now the main breadwinner in my household.

Summer on a Sunny Island is my sixteenth novel, my ninth with Avon. Two more are contracted to them. Juliet does a wonderful job and proved to be exactly the right agent for me.

You may also like:

Should I write a prologue?

What happens in Chapter One?

Chapter Two and beyond

Final Chapter(s) and (possible) Epilogue 

Act, react and interact – breathing life into my characters

My plotty head, Fiction Land and my dad

Descriptive writing

Learn about publishing


Filed under Sue Moorcroft

#Bookbargain for readers in Canada and the US! @HarperCollinsca @HarperCollins @AvonbooksUK

The ebook of Just for the Summer is currently on super-special promo in Canada and the US at 99c. I knew you’d want me to tell you.

So, what’s the book about? Leah is a chocolate taster (this is a real occupation! Seriously. Google it) and while between jobs is asked to accompany her sister Michele and her family to France for the summer. Michele’s marriage to Alister has ended and she feels the need for extra support. But, it turns out, Alister’s going to be along too! In that case, why should Leah go? To keep the peace … because the situation between Michele and Alister really isn’t peaceful. Michele knows there’s worse to come but keeps the secret from Leah for as long as possible. In all the stress, Leah decides to reward herself with a summer romance with the hot pilot next door. How do you think that goes? Yeah, exactly! Not as she intended.

Two sisters, three teenagers, a summer romance and an unexpected pregnancy. Read about it:

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