Marketing tips for authors from Janey Fraser

As I’m so pushed for time owing to my imminent departure to Kansas City for the RT Booklovers Convention, Janey Fraser has kindly offered to share the benefit of her considerable knowledge of self-promotion for authors to save me from blogging today. Here are her tips:
  • Forge links with a competition sponsor. I do quite a lot with Champneys. They currently kindly giving away a one night break for two people on my web site.
  • Readers have to answer a question about my new novel Happy Families which has just been published by Arrow (by Janey Fraser £6.99).
  • Pitch a tie-in article to local papers and magazines, offering a free book to the first five readers who email you with their comments. You might get more response from a local publication than a national one.
  • Pay a local stationers or printers to get an ink stamp made up with your book’s title and your name and publisher and price. You can then stamp it on the back of every envelope you send. I paid about £15 for mine. The tip, by the way, came from an RNA talk.
  • Get cards made with your book cover on one side and a blank space on the other. Send as post adds. They will be seen by at least two people The recipient and the postman!
  • Spend ten minutes every day adding new followers to your Twitter list. The chances are that they will follow you. Then post at least three times a week. You don’t need to mention your book every time.But you might find people check out your website.
  • Search for businesses with websites that might be willing to promote you. When my novel The Au Pair came out, an au pair agency kindly put my book on its website free of charge. 

My thanks to Jane!


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3 responses to “Marketing tips for authors from Janey Fraser

  1. Great tips! Thanks Sue, and Janey 🙂



  2. Great tips, and ones that have got me thinking. Thank you.


  3. Great ideas here, Sue and Janey. Many thanks!


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