Monthly Archives: May 2010

Promotion – radio interview

Radio interviews are fun ...

Radio interviews are fun. I really enjoy them. They’re a stress-free way to get your name in front of lots of people without actually having to talk in front of them – all you have to do is talk to one person. The magic of radio takes care of the rest.

It doesn’t matter whether your hair looks like worms or your eyes are squinty because of the pollen count. Nobody will know!

Local radio stations seem happy to welcome authors for what they call ‘magazine programmes’ (rather than hard news). As part of my promotion of All That Mullarkey I’ve been able to arrange two interviews with BBC local radio stations – BBC Radio Northampton because it’s the county in which I live and BBC Radio Cambridgeshire because that’s where All That Mullarkey is set.

I arranged the BBC Radio Cambridgeshire interviews via the wonders of the Internet. I found the station, searched around for magazine programmes, went on the ‘Contact us’ page and filled in a submission form, explaining that I was an author promoting my new book, All That Mullarkey, and that although I lived in Northants, the book was set in and around Peterborough, gave a few details of the genre of the book and my writing bio and asked whether they had any opportunities for interview. And I mentioned the programme for which I thought it would be particularly suitable, Sue Dougan’s afternoon show.

In a day I had a welcoming email in response saying yes, lovely, do come on. They arranged for me to be in the Peterborough studio, which is closer to my home than Cambridge, where I spoke to Sue, who was in Cambridge. Realising that this was how things were going to be arranged, I went onto Facebook the night before to ask for tips! I’d never been interviewed remotely. I had some helpful advice from the lovely Julie Cohen and others, which helped to settle me. Any left over worry about chatting to somebody I couldn’t see vanished when a lady called Heather sat me in a chair and gave me earphones and I was talking to Sue before I realised what was happening.

The pleasure in radio interviews such as this is that they are not hostile. Nobody is trying to trip you up or prove you wrong and the presenters are chosen for their ability to chat and their personable natures. It was a cinch, like chatting with a friend.

I had been asked for a bio beforehand and had also signposted my website and this blog and Sue Dougan was well prepared with questions not just about my books but the way I went about my career and, also, about the brilliant Romantic Novelists’ Association, and how it has helped me.

She gave me every opportunity to plug All That Mullarkey, Starting Over, Love Writing and even the anthology I worked on for the Romantic Novelists’ Association, Loves Me, Loves Me Not. Presenters know that authors need and want to promote, when they are interviewed. Bless them.

BBC Radio Northampton was even easier to approach because I’ve been on with previous books, so I had the email address of the production assistant concerned. I just emailed and said that I’ve got another book out and would love to be back on Bernie’s show to talk about it. She’s promised me a slot in the next three weeks.

So if you think that local radio interviews might be useful for you – go for it!

It’s easy. And it’s fun.



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Want to Know a Secret?

I have been enthusiastic about all of my Choc Lit covers but this one – hot off the designer’s computer – has a little extra spark. Don’t you think? I love it.

Everyone at Choc Lit pays a lot of attention to the detail of their covers so this one has been flicking through cyberspace between the designer, Choc Lit and me for the past four weeks or so. The font has been pink, yellow and purple, the flying seeds have been moving around and the dragonflies have been several shapes and sizes.

And, in the end, it’s a gorgeous jacket with a lot of individualism and, hopefully, even more pickupability.

I did an event in Teddington, yesterday, which went well. The librarians had to bring in extra chairs. It meant I spent most of the day in one train or another but I had a couple of Georgette Heyer books with me: The Nonesuch and Faro’s Daughter. All time comfort reads.

And it was nice to see All That Mullarkey for sale in WHS on the stations! You can read the Prologue and Chapter 1 here, for free.

Tomorrow I’m doing a charity event at The Shop, Gold Street, Kettering, in support of local school for those with learning difficulties, Wrenn Spinney.


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All That Mullarkey hits the shelves

Wetting All That Mullarkey's head (c) Liz Fenwick

All That Mullarkey hit the shelves at the airports and train stations on Thursday – just as I met Lyn, from Choc Lit, at a Romantic Novelists’ Association party. Good timing, or what?

You can see more pix and read more about the party on the RNA Blog.

In this pic, Lyn’s proudly displaying the copy she bought at Waterloo and we happily agreed that the book looks fantastic on the shelves. The silver butterflies are sooooo pretty. Thanks to Liz Fenwick for the photograph.

Then Amazon decided to make All That Mullarkey live, yesterday, so anyone who preordered will probably have an email telling them that it’s on the way. I have to admit that I love the book, even though that makes me a doting mummy for saying so.

I may have been the only saddo reading her own book on the train, on Thursday!

And I have my first All That Mullarkey signing to look forward to at Waterstone’s, Kettering on 29th May 2010.


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Books arrive! And some don’t

All That Mullarkey

Look what arrived this morning – hot off the press: All That Mullarkey!

Beautiful, or what? I took this photo so you could see that the butterflies are silver – including the one on the spine. Isn’t that pretty? I love it. It’s just gorgeous.

Revenge and love: it’s a thin line… The writing’s on the wall for Cleo and Gav. The bedroom wall, to be precise. And it says ‘This marriage is over.’ Wounded and furious, Cleo embarks on a night out with the girls, which turns into a glorious one night stand with… Justin, centrefold material and irrepressibly irresponsible. He loves a little wildness in a woman and he’s in the right place at the right time to enjoy Cleo’s. But it s Cleo who has to pick up the pieces of a marriage based on a lie and the lasting repercussions of that night. Torn between laid-back Justin and control freak Gav, she s a free spirit that life is trying to tie down. But the rewards are worth it!

All That Mullarkey should be going into the airport shops any day and the High Street soon after. You can preorder it here or here.

Sue Moorcroft, Benita Brown, Katie Fforde (c) Norman Brown

Things didn’t go quite so perfectly at the weekend. Katie Fforde, Benita Brown and I did a Loves Me, Loves Me Not event at the wonderful Newcastle City Library. But the bookshop forgot to order the copies of Loves Me, Loves Me Not – oops!

So, here we are, selling our own books, instead.

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A Great Review for Love Writing

Love Writing

A great start to the day – see Judith’s Blog for a penetrating and perspicacious (ie jolly positive!) review of Love Writing from Shelley White. Thanks, Shelley, for a review that’s not only positive (did I mention that already?) but imaginatively expressed. I shall have to rid myself of the image of a sex-starved Mr. Bean before I try to write any love scenes, today!

You can read Shelley’s daily haiku at

I’m looking forward to the weekend and being in conversation with Katie Fforde and Benita Brown at Newcastle Central Library on Sunday (9th May) afternoon, 2 until 4. Why don’t you come? It’s free if you book your ticket. And it’s going to rain anyway …


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